Pili Pili ???

Pilipili:

(also known as African Devil, African Bird’s Eye or African red devil) is a cultivar of Capsicum frutescens, one of the sources of chili pepper, that grows both wild and domesticated.

It is a small and extremely spicy member of the capsicum (Capsicum) genus.

From the Atlantic to the Indian Ocean, this word is used throughout tropical Africa to refer to hot red peppers, sauces made from them, and foods cooked with these peppers or sauces.

Although capsaicin produces a burning, painful sensation when you bite into a chili, it also triggers the release of pleasure chemicals that make us feel exhilarated and euphoric. Once capsaicin activates the heat receptor, a chemical known as substance P transmits a pain message from the neurons to the brain. When the brain registers pain, it responds with a dose of self-medication: the release of endorphins.

At the same time substance P is causing pain, it also rewards that pain by prompting release of dopamine, the chemical version of positive reinforcement. Besides chilies, certain foods, sex, and drugs can trigger the release of dopamine. – sounds just like the effect our activities have on people!

PiliPili Xtreme Sport Centre, Myoli, South Africa.

Some more info and recipes:

http://recipes.wikia.com/wiki/African_Pili-Pili_Sauce

http://globaltableadventure.com/2010/08/12/recipe-pili-pili-hot-sauce/

http://www.mystic-chilli.co.za/what-we-do/chillies-pain-and-pleasure/